We usually have three choices when it comes to managing our websites as a small business owner.
Create and manage the sites ourselves, saving money but potentially not understanding the tricks of the trade to create a good website which ranks highly in search engines and is useful to our clients by:
Learning HTML
Using a WYSIWYG editor which never seems to actually see what we get.
Contracting a website designer which costs us more money, gets us a more consistent result but reduces our control as we struggle to translate what we want in webdesigner language
In any case, we tend to struggle with knowing what good design looks like so we can build it ourselves or instruct a web designer properly.
Peter Hill's eBook, Good Practice for Commercial Website Design provides a blow by blow descrption to what constitutes good website design. using a live website to demonstrate the principles, the reader is able to see as well as read how to direct a web designer.
Good Practice for Commercial Website Design covers:
Business Requirements
Accessibility
Fonts
Scrolling
Liquid Layout
Common Navigational Elements
Foreign Languages
Hosting
Bandwidth
Databases - the Hidden Web
Mark-up Language
Scripting Languages
Site Search
Validating and Formatting Tools
Cross-Browser Testing
Colophon
Search Engine Cooperation
Traffic Analysis
Selecting & Managing Email Addresses
Mailing Lists
Advertising
It includes a template for to use to define your website to your website designer, be that yourself or a third party.
Peter's style of writing is clear and easy to follow. It is so, because Peter takes great care about the way he writes and the words he chooses. His work is always well researched and Good Practice for Commercial Website Design is no exception.
Spending some time and effort getting your website design right will repay you many times over. Priced at AU$19.95, Good Practice for Commercial Website Design will repay you enormously in reducing your risk of creating a site which search do not like and your prospects do not like or do not see because search engines do not like it.
To download Good Practice for Commercial Website Design and pay by Visa or MasterCard or PayPal,
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