Helping Customers Buy

Retail sales is about conversations.

Retail sales is about helping customers through their particular buying process by maintaining a conversation with them.

Whilst it is good for sales people to learn and understand their organisation's sales process, they must have the skills to vary that process to match the customer's buying process.

Helping Customers Buy is a proven one day retail sales training program. Participants completing the course attain skills they can use on the shop floor immediately.

It is aimed at increasing sales from the same foot traffic by increasing the sales conversion rate.

Change Factory can run a program in-house for you. The program will be tailored to your stores, your staff and your goal. Or you can download the Helping Customers Buy Training Toolbox and customise the material for yourself.

This toolbox includes:

  • Helping Customers Buy Facilitator's Guide, ready for you to customise with your company name, logo and sales examples.It comes with complete instructions on how to run the program and how to personalise the content to your company
  • Helping Customers Buy Workbook, ready for you to customise with your company name, logo and sales examples. It is for participants to read and work through exercises to embed the knowledge of how they can help customers buy
  • Helping Customers Buy Presentation Pack including customer's buying process, sales process, impact of small changes of conversion rates on sales results, buyer motivation types, communication model and rapport building
  • Helping Customers Buy Role Play Templates for Probing Questions and Closing complete with example role plays.


This toolbox requires minimal customisation to make it YOUR course. You can commence training the day after you download it, saving days of work and thousands of dollars in developing a training programme that works.

 The course consists of six modules:

  • Module 1 - Revisiting the sales process
  • Module 2 - The customer's buying process
  • Module 3 - Understand buyer's motivation
  • Module 4 - Conversation Stoppers
  • Module 5 - Sales Technique - probing and closing to keep a conversation flowing
  • Module 6 - Putting it into practice.


Helping Customers Buy is ideal for small to medium sized retail companies that know they need to train their staff but cannot afford the time to develop their own training or the cost of using a training company.

Buy Now US$89.95

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Phone: +61 (0)3 9329 6250 | Email: contactus@changefactory.com.au