Articles

“How long is a piece of string?” replied the graphic designer when asked whether the digital photo file provided by the client was ‘good enough’ to be used …

Many people think of a brand as being something like the Nike symbol, or the tagline ‘Just Do It’ that goes with it. That’s part of the equation …

Small businesses are often founded by entrepreneurial visionaries with one of three things: a burning idea that they simply have to see take form, a time-limited opportunity that’s …

The evidence, when perused objectively, is stark: failures in the management of records and information lead to deaths, financial loss, environmental loss, and loss of reputation every day. …

I work with boards across many industries, and I’m always surprised at how often board members and boards as a whole do not understand their accountability. It is …

The majority of the media outpourings of “news” seemingly unashamedly rate the entertainment factor of an item highly. This manifests as both the choice of items to run …

The definition of vendor provided by the Collins English Dictionary is “a person who sells something”. True; but unfortunately for some seeking to establish a vendor client relationship …

Impact of failing to cannibalise In 1999 I began a worldwide project for Shell in my role as global channel manager to educate our commercial businesses about the …

Creating, socialising and measuring key performance indicators (KPIs) and taking action dependent on the value (or trend in value) of those KPIs is no trivial matter. Yet too …

Now that you know what a key performance indicator is and have developed your own set (maximum of 7, remember?) to measure against your objective, it’s important to …